Skripsi

PENGARUH MEDIA SOSIAL FACEBOOK DAN CYBER COMMUNITY TERHADAP MINAT FOTOGRAFI ANGGOTA GRUP DIGICAM INDONESIA

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Penilaian

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The development of social media has created new spaces for social interaction and the formation of interest-based virtual communities, including in the field of photography. One active community in this area is the Digicam Indonesia group on Facebook. This study aims to analyze the influence of Facebook as a social media platform and cyber community on the photography interest of its members. The research employs a quantitative approach using a survey method involving 126 respondents. The analysis model used is Partial Least Square–Structural Equation Modeling (PLS-SEM) with the support of SmartPLS 4.0 software. The results indicate that Facebook has a significant and positive effect on photography interest, with a path coefficient of 0.680, a p-value of 0.034 (

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Availability

Inventory Code	Barcode	Call Number	Location	Status
T184736	T184736	T1847362025	Central Library (REFERENCE)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1847362025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xvi, 122 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.23 0 7

Content Type

Text

Media Type

unmediated

Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Media Sosial, Facebook

Specific Detail Info

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Statement of Responsibility

TUTI

Other version/related

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