Skripsi

PERBANDINGAN STRATEGI PROGRAM THAI KITCHEN OF THE WORLD DAN GLOBAL WASHOKU CAMPAIGN

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Penilaian

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This study aims to compare the gastrodiplomacy program strategies between Thai Kitchen of The World and Global Washoku Campaign. Utilizing qualitative descriptive research methods and Juyan Zhang's gastrodiplomacy concept, the analysis focuses on MIU Authentic Japanese Dining and Tamnak Thai restaurants. The research findings reveal differences in the strategies of Thai Kitchen of The World and Global Washoku Campaign across three main instruments: Product Marketing Strategy, Media Relations Strategy, and Food Events Strategy. Both countries exhibit contrasting strategic approaches, with Japan being more active and complex in promoting its cuisine. Consequently, Japan's strategy proves more effective in reaching diverse global audiences compared to Thailand. Despite both nations' efforts to introduce their culinary cultures worldwide, Japan's strategy emerges as superior, leading to the prominence of Japanese cuisine in the gastrodiplomacy context. Keywords: Gastrodiplomacy, Thai Kitchen of The World, and Global Washoku Campaign.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407003495	T144379	T1443792024	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1443792024

Publisher

Indralaya : Prodi Ilmu Hubungan Internasional, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya., 2024

Collation

xvii, 118 hlm.; ilus.; tab, 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

327.207

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

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Subject(s)

Gastrodiplomasi

Specific Detail Info

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Statement of Responsibility

SEW

Other version/related

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