Skripsi
PENGUATAN MODAL SOSIAL DALAM MENGEMBANGKAN UMKM KOTA TERPADU MANDIRI TELANG KECAMATAN TANJUNG LAGO KABUPATEN BANYUASIN
The aim of this research is to identify “Strengthening Social Capital in Developing MSMEs in Mandiri Telang Integrated City, Tanjung Lago District, Banyuasin Regency”. This research used qualitative methods. The framework used was Social Capital. The results of this research showed that strengthening social capital can be increased through social networks, trust and applicable norms, then showed how to overcome the problem of obstacles in the context of developing MSMEs in Mandiri Telang Integrated City, Tanjung Lago District, Banyuasin Regency, as well as showed how branding, packaging and marketing greatly influence product success. The ongoing relationship between MSME actors and the parties involved such as farmers, customers, employees and the government is able to create a very good process of strengthening the social capital. Keywords: Social Capital, Network, Trust and Norms
Inventory Code | Barcode | Call Number | Location | Status |
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2407003493 | t145816 | t1458162024 | Central Library (References) | Available but not for loan - Not for Loan |