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PENGARUH KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PETERNAKAN SAPI POTONG 3RM FARM PALEMBANG

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This study analyzes the influence of quality and price on consumer purchasing decisions at 3RM Farm Palembang. Using a quantitative method with probability sampling of the entire consumer population (250 respondents), this study collected primary data through questionnaires. analysis shows a significant influence of quality and price on purchasing decisions.. Based on the results of the hypothesis testing, it is concluded that Quality has a significant influence on purchase decisions and Price also have a significant influence on Purchase decisions.

Availability
Inventory Code Barcode Call Number Location Status
2507005554T183548T1835482025Central Library (Reference)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1835482025
Publisher
Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
vii, 64 hlm.; ilus,; tab, 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.807
Content Type
Text
Media Type
unmediated
Carrier Type
other (computer)
Edition
-
Subject(s)
Prodi Manajemen
Pemasaran dan distribusi produk
Specific Detail Info
-
Statement of Responsibility
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No other version available

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