Skripsi

STRATEGI KOMUNIKASI PERUM BULOG DALAM MEMBANGUN ENGAGEMENT INSTAGRAM @perum.bulog

---

Penilaian

---

This study analyzes Perum BULOG'S COMMUNICATION STRATEGY IN BUILDING INSTAGRAM ENGAGEMENT @perum.bulog. This study aims to determine Perum BULOG's communication strategy in building engagement through the Instagram account @perum.bulog. The study uses the Circular Model of SOME theory by Regina Luttrell which consists of four dimensions: Share, Optimize, Manage, and Engage. The approach used is descriptive qualitative with interview, observation, and documentation techniques. The results of this study indicate that although the communication strategy has been designed based on data and insight, its implementation is not optimal. The content tends to be formal, less interactive, and has not consistently encouraged two-way communication. Features such as polling and quick responses to the audience have also not been utilized optimally. The implementation of the 1x24 hour SOP is also not felt. The researcher concluded that there is still a gap between the planned strategy and its implementation. Updates are needed in communication styles and social media management so that engagement with the audience increases significantly and builds audience involvement and participation. Keywords: social media, engagement, circular model of SOME.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2507005978	T184654	T1846542025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T1846542025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xv, 131 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

302.207

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

-

Subject(s)

Strategi Komunikasi
Prodi Ilmu Komunikasi

Specific Detail Info

-

Statement of Responsibility

MI

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment