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IMPULSIVE BUYING DALAM PEMBELIAN ITEM VIRTUAL PADA PEMAIN ONLINE MOBILE GAMES

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This study aims to investigate the characteristics of impulsive buying behaviour in virtual item purchases among online mobile game players. A total of 150 online mobile game players participated in this research, selected using a purposive sampling technique. The measurement instrument used was the Impulsive Buying Tendency scale developed by Verplanken & Herabadi (2001), which had been translated and adapted into Bahasa Indonesia. The results indicates that the level of impulsive buying behaviour in virtual item purchases among online mobile game players is classified within the high category, based on the conducted categorization.

Availability
Inventory Code Barcode Call Number Location Status
2507004970T181074T1810742025Central Library (REFRENCE)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1810742025
Publisher
Indralaya : Prodi Psikologi, Fakultas Kedokteran Universitas Sriwijaya.,
Collation
xiv, 96 hlm.; ilus.; tab, 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.834 7
Content Type
Text
Media Type
unmediated
Carrier Type
other (computer)
Edition
-
Subject(s)
Perilaku konsumen
Prodi Psikologi
Specific Detail Info
-
Statement of Responsibility
Other version/related
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