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STRATEGI KOMUNIKASI PEMASARAN MIE CELOR 26 ILIR H M SYAFEI Z PALEMBANG

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This study aims to identify the marketing communication strategy used by Mie Celor 26 Ilir H.M Syafei Z in Palembang to promote its business. The strategy is analyzed using the 7P marketing mix theory, which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence. The research method used is a descriptive qualitative method. Data were collected through direct observation at the business location, interviews with the owner and customers, as well as documentation from social media and promotional materials. The results show that Mie Celor 26 Ilir H.M Syafei Z offers a distinvtive traditional noodle dish with consistent taste. The prices are affordable and align with the quality. The business is located in a strategic and easily accessible area. Promotions are carried out directly through customer testimonials and digitally through social media such as Instagram. The service is provided by experienced and friendly staff. The food preparation process is fast and hygienic. Physical evidence is seen in the food presentation, cleanliness of the place, and attractive packaging. Overall, the marketing communication strategy implemented is effective in attracting consumers, maintaining customer loyalty, and strengthening the brand image of Mie Celor 26 Ilir H.M Syafei Z in Palembang

Availability
Inventory Code Barcode Call Number Location Status
2507005966T184627T1846272025Central Library (Reference)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1846272025
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xiv, 116 hlm.; ilus.; tab.; 29 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
658.807
Content Type
Text
Media Type
unmediated
Carrier Type
other (computer)
Edition
-
Subject(s)
Strategi Pemasaran
Prodi Ilmu Komunikasi
Specific Detail Info
-
Statement of Responsibility
Other version/related
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