Skripsi

PERSONAL BRANDING RA ANITA NOERINGHATI SEBAGAI SINGA BETINA PARLEMEN BUMI SRIWIJAYA

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Penilaian

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This study aims to analyze the personal branding strategy carried out by RA Anita Noeringhati in shaping her image as the “Lioness of the Sriwijaya Parliament”. Personal branding is an essential element in modern politics, as it influences public perception of political figures, especially women leaders. This research employs a qualitative approach using a case study method to explore in depth how RA Anita developed her political image. Data collection was conducted through in-depth interviews with key informants such as journalists, students, and political colleagues, as well as through documentation from mass media and digital platforms. The data were analyzed using the eight dimensions of personal branding theory proposed by Peter Montoya, namely: specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. The findings show that RA Anita Noeringhati successfully established herself as a firm, vocal, and influential female leader in local politics. The nickname “Lioness of the Sriwijaya Parliament” reflects her strong leadership and dedication to the people of South Sumatra. Her personal branding strategy demonstrates that female politicians can compete credibly and inspire the public in political spaces. Keywords: Personal Branding, Female Leadership,Local Politic, Public image, RA Anita Noeringhati

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507005965	T183883	T1838832025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1838832025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xiv, 143 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

659.207

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

-

Subject(s)

Hubungan Masyarakat
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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