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PENGARUH KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN ASURANSI ALLIANZ DI KOTA JAMBI

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Penilaian

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This study aims to determine the influence of service quality on purchasing decisions of Allianz insurance in Jambi City. The service quality variables used include tangibles, reliability, responsiveness, assurance, and empathy. The research method employed is quantitative with a descriptive and causal approach. Data were collected via questionnaires from 100 Allianz customers. The data were analysed using multiple linear regression. The results show that all service quality dimensions simultaneously have a significant influence on purchasing decisions. Partially, the variables tangibles and empathy have significant effects, while reliability, responsiveness and assurance do not have significant effect. These findings suggest that the company should enhance the service elements that directly affect consumer decisions to improve competitiveness and customer satisfaction

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507002725	T173054	T1730542025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1730542025

Publisher

: Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

x, 96 hlm.; ill.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen

Specific Detail Info

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Statement of Responsibility

EM

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