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PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DI RESTORAN J.CO PALEMBANG INDAH MALL

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This study analyzes the influence of service quality and product quality on customer satisfaction at J.CO Restaurant Palembang Indah Mall. The research employs a quantitative method with probability sampling of the entire consumer population (122 respondents) and collects primary data through questionnaires. The findings reveal that service quality has a positive and significant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction, and both service quality and product quality simultaneously have a positive and significant effect on customer satisfaction.

Availability
Inventory Code Barcode Call Number Location Status
2507005549T183547T1835472025Central Library (Reference)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1835472025
Publisher
Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xvii, 71 hlm.; ilus,; tab, 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.812 07
Content Type
Text
Media Type
unmediated
Carrier Type
other (computer)
Edition
-
Subject(s)
Kepuasan Pelanggan
Prodi Manajemen
Specific Detail Info
-
Statement of Responsibility
Other version/related
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