Image of STRATEGI KOMUNIKASI DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN PENUKAL ABAB LEMATANG ILIR (PALI) DALAM PENGEMBANGAN OBJEK WISATA CANDI BUMI AYU

Skripsi

STRATEGI KOMUNIKASI DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN PENUKAL ABAB LEMATANG ILIR (PALI) DALAM PENGEMBANGAN OBJEK WISATA CANDI BUMI AYU

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This research aims to analyze the communication strategy applied by the Culture and Tourism Office of Penukal Regency Abab Lematang Ilir (PALI) in the development of the Bumi Ayu Temple tourist attraction. Bumi Ayu Temple is one of the historical sites that has great potential to attract tourists, but it is still less known by the general public. The method used in this research is a qualitative approach with data collection techniques through interviews, observations, and documentation studies. The research results show that the PALI Culture and Tourism Office implements several communication strategies, including: the use of social media, the implementation of cultural events, and collaboration with private parties. In addition, the challenges faced in this communication strategy include budget limitations, lack of trained human resources, and minimal community participation. This research is expected to provide recommendations for the development of more effective communication strategies in promoting tourist attractions in PALI Regency, as well as increasing public awareness of the importance of cultural preservation and local tourism.

Availability
Inventory Code Barcode Call Number Location Status
2507005930T184506T1845062025Central Library (Reference)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1845062025
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xv, 126 hlm.; ilus.; tab.; 29 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
302.207
Content Type
Text
Media Type
unmediated
Carrier Type
other (computer)
Edition
-
Subject(s)
Ilmu Komunikasi--Strategi Komunikasi
Specific Detail Info
-
Statement of Responsibility
Other version/related
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