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STRATEGI KOMUNIKASI PEMASARAN DALAM MENCIPTAKAN LOYALITAS KONSUMEN PADA CAFE DI PALEMBANG (Studi Deskriptif Kualitatif Pada Cafe Kopiloka 3.0)

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This study aims to analyze marketing communication strategies in enhancing customer loyalty at Cafe Kopiloka 3.0 in Palembang. In an era of increasingly intense business competition, effective marketing communication strategies are key factors in retaining customers and building their loyalty to a brand or business. This research employs a descriptive qualitative approach with data collection techniques including interviews, observations, and document studies. The findings indicate that Cafe Kopiloka 3.0 implements various marketing communication strategies, including social media utilization, promotional programs, special events, and optimal customer service. The use of social media, particularly Instagram, has proven effective in increasing customer engagement and fostering a loyal community. Additionally, experience-based marketing strategies, such as event hosting and loyalty programs, contribute to strengthening customer relationships. By applying an integrated marketing communication strategy, Cafe Kopiloka 3.0 has been able to maintain its competitiveness in the culinary industry and enhance customer loyalty. This study is expected to serve as a reference for business practitioners in developing more effective and customer-oriented marketing communication strategies.

Availability
Inventory Code Barcode Call Number Location Status
2507004955T180642T1806422025Central Library (REFRENCE)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1806422025
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xiii, 92 hlm.; ilus.; tab, 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.840 7
Content Type
Text
Media Type
unmediated
Carrier Type
other (computer)
Edition
-
Subject(s)
Komunikasi pemasaran
Prodi Ilmu Komunikasi
Specific Detail Info
-
Statement of Responsibility
Other version/related
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