Skripsi

STRATEGI PEMASARAN DIGITAL AFFILIATOR PADA AKUN TIKTOK @MYLIFEASME DALAM MEMPROMOSIKAN PRODUK

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Penilaian

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This study examines the digital marketing strategies employed by TikTok affiliate @myl1feasme in promoting products through the TikTok Affiliate program. The purpose of this study is to analyze how affiliates implement digital marketing strategies using the SOSTAC (Situation, Objective, Strategy, Tactic, Action, Control) planning model developed by PR Smith and Dave Chaffey. This study uses a qualitative approach with in-depth interviews with key informants and supporters who play an active role in affiliate marketing activities. This study concludes that the success of an affiliate's digital marketing strategy depends not only on content creativity but also on the ability to understand the market, build relationships with audiences, and conduct continuous evaluation. These findings contribute to the understanding of digital marketing strategies in the era of content-based platforms, especially for individuals who utilize affiliate programs as a digital economic opportunity.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507005928	T184495	T1844952025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1844952025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xv, 146 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

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Subject(s)

Ilmu Komunikasi--Strategi Pemasaran

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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