Skripsi

PENGELOLAAN PESAN PEMASARAN PADA AKUN INSTAGRAM CENTRAL BILLIARD DALAM MENARIK MINAT KONSUMEN DI KOTA PALEMBANG

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Penilaian

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One of the determining factors for the development of a business is marketing through social media. Instagram is a social media that is widely used by the public with 106 million users as of August 2023 and continues to increase. To find out how the management of marketing messages is carried out on the Central Billiard Instagram account in attracting consumers, a study was conducted related to the management of marketing messages on the Central Billiard Instagram account in attracting consumer interest in Palembang City. This study uses a descriptive qualitative method using interview data collection techniques, observation and documentation with the 7P marketing mix theory. From the study, it was found that Central Billiard Palembang provides education or recommendations for best-selling menus, conducts market research and holds bundling programs, expands branches and repeatedly promotes locations on Instagram and Tiktok social media, routinely changes applicable promos and promotes the concept of billiards without gambling by Coach Endy on social media, strives for optimal service in various processes and implements membership programs, checks equipment conditions routinely and uses a simple logo but describes the characteristics of Central Billiard Keywords Management, Message, Marketing, Billiard

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507004604	T180363	T1803632025	Central Library (REFERENCE)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1803632025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2025

Collation

xvi, 98 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.802 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Pemasaran digital

Specific Detail Info

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Statement of Responsibility

TUTI

Other version/related

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