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PENGARUH FITUR VIRTUAL TRY ON DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK BLUR & COVER TWO WAY CAKE LUXCRIME DI KOTA PALEMBANG

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Penilaian

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This research aims to determine the effect of Virtual Try-On and Online Customer Reviews on Purchasing Decisions for Blur & Cover Two Way Cake Luxcrime product in Palembang City. The research method used is a quantitative method. The data used in this study are primary and secondary data. The sampling technique used is a non-probability sampling technique with a purposive sampling method with a sample size of 100 responden. The analysis technique used is a multiple linear analysis technique using SPSS Statistics 26 for windows. The results of the t-test and F-test in this study indicate that the virtual try-on and online customer reviews variables have a positive and significant effect both partially and simultaneously on Purchasing Decisions for the Blur & Cover Two Way Cake Luxcrime product in Palembang City.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507002673	T172733	T1727332025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1727332025

Publisher

: Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xviii, 59 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen

Specific Detail Info

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Statement of Responsibility

EM

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