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ANALISIS ETIKA PENYIARAN DALAM IKLAN PENGOBATAN DI STASIUN TELEVISI PAL TV (STUDI PADA IKLAN PENGOBATAN MATA “NAYNA”)

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Penilaian

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The application of broadcasting ethics in the “NAYNA” eye treatment advertisement aired on the local television station PAL TV Palembang is a critical issue in media regulation and public health communication. Health-related advertisements in broadcast media hold significant potential to shape public health perceptions and behaviors, necessitating an ethical and regulatory review. This study aims to examine the implementation of broadcasting ethics using a qualitative descriptive content analysis approach. The analysis is grounded in communication ethics theory, which emphasizes honesty and moral responsibility in message delivery; media effects theory, which highlights the influence of media on audience perceptions and actions; and Indonesian broadcasting regulations, including Law No. 32 of 2002, the Broadcasting Code of Conduct and Program Standards (P3SPS), and the Indonesian Advertising Ethics Code (EPI). The findings reveal that the “NAYNA” advertisement contains unsubstantiated healing claims, unverified testimonials, and persuasive emotional visual narratives. These elements violate the principles of honesty, information accuracy, and social responsibility in broadcasting ethics. Moreover, insufficient oversight of local media exacerbates the risk of misinformation, particularly among communities with low health literacy levels. This research underscores the necessity of regulatory enforcement and the application of communication ethics in health-related broadcasting to safeguard consumers’ right to accurate and responsible information.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507005895	T184608	T1846082025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1846082025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xv, 102 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

-

Subject(s)

Ilmu Komunikasi--Strategi Komunikasi

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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