Skripsi

PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI MANFAAT, DAN KEPERCAYAAN TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN MOBILE BANKING PADA BANK OCBC NISP PALEMBANG

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Penilaian

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This study aims to identify and analyze the influence of perceived ease of use, perceived benefits, and trust on customer decisions to use mobile banking at Bank OCBC NISP Palembang. The population in this study consists of 208 customers of Bank OCBC NISP Palembang. The analytical technique used is Multiple Linear Regression with SPSS version 27. The results show that all variables perceived ease of use, perceived benefits, and trust significantly influence customer decisions to use mobile banking. Bank OCBC NISP Palembang continuously strives to improve the quality of its mobile banking services to ensure accessibility for all customer segments. The bank enhances digital security and provides education to customers on how to use mobile banking effectively, aiming to maximize its usage. These efforts are intended to deliver greater benefits and convenience to users. By doing so, the bank fosters increased trust and confidence among customers. This, in turn, supports their decision to use mobile banking more optimally. Keywords: Perceived Ease of Use, Perceived of Usefulness, Trust, Decision.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507005677	T183833	T1838332025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1838332025

Publisher

Palembang : Prodi Magister Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xviii, 94 hlm.; ilus.; tab.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

658. 834

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

-

Subject(s)

Perilaku konsumen
Prodi Magister Manajemen

Specific Detail Info

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Statement of Responsibility

NO

Other version/related

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