Skripsi

PENGARUH INTENSITAS PENGGUNAAN MEDIA SOSIAL TERHADAP PERILAKU KONSUMTIF PENGGEMAR BOYGROUP NCT MELALUI HUBUNGAN PARASOSIAL

---

Penilaian

---

This research aims to examine and explain how the influence of the intensity of social media use on consumptive behavior by considering parasocial relationships as a variable that mediates both. The sample was 100 NCT fans aged 18-24 years who actively follow NCT social media and have purchased goods and services related to NCT. This study used quantitative methods with Structural Equation Modeling (SEM) as a data analysis technique. The results showed that the intensity of social media use has a positive and significant effect on consumptive behavior with a path coefficient value (0.429), t-statistic (3.288>1.96), and p-value (0.0011.96), and p-value (0.0001.96), and p-value (0.0031.96), and p-value (0.006

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2507005887	T184238	T1842382025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T1842382025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xv, 152 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

302.230 7

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

-

Subject(s)

Media Komunikasi--Jurnalistik

Specific Detail Info

-

Statement of Responsibility

MI

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment