Skripsi

ANALISIS WACANA KRITIS KONTEN INSTAGRAM @SAMOSIRINDAH TERHADAP CITRA DESTINASI WISATA SAMOSIR

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Penilaian

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This study aims to analyze the formation of the Samosir tourist destination image through promotional content on the Instagram account @samosirindah using Norman Fairclough's Critical Discourse Analysis (CDA) approach. This study is motivated by the rapid development of social media as a means of tourism promotion, with Instagram becoming a primary and effective platform for building destination perceptions and appeal through visual content and text narratives. Data were collected through online observation of posts, Caption s, comments, and audience interactions on the @samosirindah account from October 2024 to April 2025. The analysis was conducted across three dimensions: text (language and visual structure), discursive practices (content production and consumption processes), and socio-cultural practices (social contexts influencing discourse). The results show that the @samosirindah account actively builds a positive image of Samosir by highlighting its natural beauty, cultural richness, and local events through descriptive, persuasive, and educational language. The discourse production process involves collaboration between account owners, local communities, UMKM, and tourists, while discourse consumption is dominated by symbolic interactions such as likes, short comments, and shares. Practices of power are evident in the selection of narratives that emphasize positive and aesthetic aspects, as well as control over public discussion spaces. The socio-cultural practices highlighted through content contribute to strengthening Samosir's cultural identity, but there are still limitations in accommodating critical narratives and diverse social realities. This research recommends the need for a more inclusive and interactive communication strategy, as well as strengthened collaboration between account managers, the government, and the local community to build a more authentic and sustainable tourism destination image. Keywords: Critical Discourse Analysis, Norman Fairclough, Tourism Destination Image, Instagram, @samosirindah

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507004919	T181167	T1811672025	Central Library (REFRENCE)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1811672025

Publisher

Indralaya : Prodi Sosiologi, Fakultas Ilmu Sosial Dan Politik Universitas Sriwijaya., 2025

Collation

xv, 119 hlm.; ilus.; tab, 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.231 7

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

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Subject(s)

Prodi Sosiologi
Media sosial – Instagram

Specific Detail Info

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Statement of Responsibility

HUSN

Other version/related

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