Skripsi

PERAN MATERIALISM TERHADAP IMPULSIVE BUYING PADA PENGGUNA PAYLATER

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Penilaian

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This study aims to determine the role of materialism in impulsive buying among PayLater users. The hypothesis is that materialism plays a role in impulsive buying among PayLater users. The population in this study were PayLater users with income. The sample consisted of 152 PayLater users with income. The sampling technique used was purposive sampling. The research measurement tools used in this study refer to the impulsive buying aspects of Rook and Fisher (1995) and the materialism dimensions of Richin and Dawson (1992). Data analysis was conducted using simple linear regression. The results of the simple regression analysis between materialism and impulsive buying showed an R-square value of 0.669 with a significance value of 0.000 (p

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507005672	T183944	T1839442025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1839442025

Publisher

Indralaya : Prodi Psikologi, Fakultas Kedokteran Universitas Sriwijaya., 2025

Collation

xvi, 109 hlm.; ilus.; tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.543

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

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Subject(s)

Psikologi konsumen
Prodi Psikologi

Specific Detail Info

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Statement of Responsibility

NO

Other version/related

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