Skripsi

STRATEGI KEUNGGULAN KOMPETITIF SM ENTERTAINMENT DI INDONESIA MELALUI KWANGYA

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Penilaian

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The primary focus of this research is SM Entertainment's competitive advantage strategy in Indonesia through Kwangya. Kwangya, a virtual world introduced by SM Entertainment as a business strategy and corporate identity to navigate the fierce competition within the K-Pop industry, aims to create interactive and immersive experiences for fans, and strengthen the connection between fans and artists by leveraging digital technology and the metaverse concept.This research will analyze how SM Entertainment utilizes Kwangya to build a competitive advantage in Indonesia's highly competitive entertainment market. This study employs Porter's (1998) concept of Competitive Advantage, using a qualitative research method and secondary data. The findings are expected to provide a comprehensive overview of the strategies implemented by SM Entertainment, their impact on the K-Pop industry in Indonesia, and implications for other entertainment companies in developing similar innovations.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507004575	T180250	T1802502025	Central Library (REFERENCE)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1802502025

Publisher

Indrlaya : Prodi Ilmu Hubungan Internasional, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya., 2025

Collation

xvii, 64 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

327.07

Content Type

Text

Media Type

unmediated

Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Hubungan Internasional
Keunggulan Kompetitif

Specific Detail Info

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Statement of Responsibility

TUTI

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