Skripsi

ANALISIS FAKTOR YANG MEMENGARUHI KETERLIBATAN MASYARAKAT DI MEDIA SOSIAL PEMERINTAH (Studi Kasus Akun Instagram @diskominfo_muaraenim)

---

Penilaian

---

Instagram has become an effective platform for the government to deliver policy information, public services, and development programs directly and quickly to the public. One of the agencies utilizing this platform is the Department of Communication and Information (Diskominfo) of Muara Enim Regency. However, public engagement with the shared content remains relatively low, as indicated by limited interactions such as comments, likes, or the use of interactive features. Factors such as institutional trust, perceived content credibility, and individual motivation to seek information are believed to influence digital engagement. To explore this issue, this study involved 109 respondents who follow the Instagram account @diskominfo_muaraenim, with data analyzed using SmartPLS. The results showed that only Perceived Usefulness and Public Value Creation significantly influence citizen engagement, while other variables, Community Commitment, Community Ownership, Trust in Government, Subjective Norm, Perceived Behavioral Control, and Perceived Ease of Use did not have a significant effect.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2507005304	T182111	T1821112025	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T1821112025

Publisher

Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Universitas Sriwijaya., 2025

Collation

xvi, 98 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

005.360 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Sistem informasi
media sosial

Specific Detail Info

-

Statement of Responsibility

KA

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment