Skripsi

PENGARUH MOTIVASI INTRINSIK DAN EKSTRINSIK TERHADAP KETERLIBATAN MASYARAKAT DI MEDIA SOSIAL PEMERINTAH (Studi Kasus Akun Instagram @kemenkumsumsel )

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Penilaian

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This study aims to analyze the influence of intrinsic and extrinsic motivation on civic engagement through government social media, with a case study on the Instagram account @kemenkumsumsel. A quantitative approach was applied using Partial Least Squares Structural Equation Modeling (PLS-SEM), with 145 active Instagram users participating as respondents. The research model was adapted from Hofmann & Pappas (2021), which categorizes motivation based on Self-Determination Theory (SDT) into five types of regulation: external, introjected, identified, integrated, and intrinsic, along with five forms of civic engagement: reading, liking, sharing, commenting, and posting. The results show that several types of motivation—particularly external, introjected, and intrinsic regulation—significantly influence civic engagement behaviors, especially in reading, sharing, commenting, and posting activities. These findings emphasize the importance of understanding motivational factors to design effective digital communication strategies and enhance civic participation through government-owned social media platforms

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507005290	T181788	T1817882025	Faculty of Economics (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1817882025

Publisher

Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Universitas Sriwijaya., 2025

Collation

xxii, 549 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

005.360 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Sistem informasi
Intrinsic motivation

Specific Detail Info

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Statement of Responsibility

KA

Other version/related

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