Skripsi

PENGARUH KUALITAS PRODUK DAN PRICE FAIRNESS TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK TAS BUTTONSCARVES

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Penilaian

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This study aims to analyze the influence of product quality and price fairness on purchasing decisions for Buttonscarves bag products. The research was motivated by numerous customer complaints regarding poor product quality and prices perceived as unfair. A quantitative approach was employed using a survey method involving 100 female respondents who had purchased Buttonscarves bags. The data were analyzed using multiple linear regression, t-test, and F-test. The results show that both product quality and price fairness have a significant effect on purchasing decisions, both partially and simultaneously. These findings indicate that consumers' perceptions of quality and price fairness play a crucial role in shaping their purchasing decisions. Keywords : Product Quality, Price Fairness, Purchase Decision

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507004397	T179840	T1798402025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1798402025

Publisher

: Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,

Collation

xvii, 64 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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