Skripsi

ANALISIS ISI KUALITATIF PENERAPAN MODEL AISAS PADA AKUN INSTAGRAM @HEYMALE.ID

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Penilaian

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This study aims to analyze the application of the AISAS model (Attention, Interest, Search, Action, Share) digital marketing model to the Heymale Instagram account. The purpose of the study was to identify how each AISAS stage is applied in the @heymale.id content. The method used was qualitative content analysis of eight Instagram contents, complemented by structured interviews with five informants. The results showed that the @heymale.id content strategy was quite effective in building attention and interest through strong visual branding and relevant narratives. Website links placed in the bio play a role in driving the information search process, while purchasing decisions are influenced by the impression of exclusivity that is consistently built. However, the share stage has not been utilized optimally because there is no explicit invitation to share content or experiences. This study emphasizes the importance of integrating visual and participatory strategies in digital marketing through social media.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507004870	T180701	T1807012025	Central Library (REFRENCE)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1807012025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2025

Collation

xvii, 117 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

Text

Media Type

unmediated

Carrier Type

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Edition

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Subject(s)

Komunikasi

Specific Detail Info

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Statement of Responsibility

HUSN

Other version/related

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