Skripsi

EFEKTIVITAS KOMUNIKASI PEMASARAN MELALUI MEDIA SOSIAL TIKTOK TERHADAP TINGKAT KEPUTUSAN BERGABUNG PADA BISNIS MLM (MULTI-LEVEL MARKETING)

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Penilaian

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The rise of marketing communication activities in Multi-Level Marketing businesses with promotional messages opening up job vacancies with easy conditions and very promising income on TikTok has made many users feel interested in applying for the business, without knowing that they will than be asked to look for new members to join in the business and not working according to the position applied for. This phenomenon is also felt by Comunication Science students at Sriwijaya University who are accustomed to using social media, whisch is one of the communication media in this current digital era. By conducting research on 53 respondents from active Communication Science Students at Sriwijaya University who had or currently joining the Multi-Level Business through promotional content that they see via TikTok, it can be concluded that marketing communication vide TikTok is effective in influencing student’s decision to join with path coeffient value: 0,838, T-Statistic: 54,690, and P-Values: 0,000.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507004690	T179553	T1795532025	Central Library (REFERENS)	Available but not for loan - Not for Loan

Detail Information

Series Title

07031282025156

Call Number

T1795532025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2025

Collation

xiii, 97 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

302.207

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Komunikasi

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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