Skripsi

ANALISIS PENGARUH PENGGUNAAN MEDIA SOSIAL DAN PENGETAHUAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS SRIWIJAYA

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Penilaian

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This study is important to understand how social media use and entrepreneurial knowledge can foster entrepreneurial interest among Economics Education students at Universitas Sriwijaya. Both factors are believed to play a strategic role in shaping students’ attitudes and interest toward entrepreneurship. The objectives of this study are: 1) To determine whether social media use significantly influences entrepreneurial interest among Economics Education students at Universitas Sriwijaya; 2) To determine whether entrepreneurial knowledge significantly influences entrepreneurial interest among the same group; 3) To examine the simultaneous influence of social media use and entrepreneurial knowledge on entrepreneurial interest. This research employs a quantitative method with a causal associative approach. The sample was selected using random sampling, consisting of 119 respondents. Data collection was conducted through a questionnaire. Hypothesis testing involved simple and multiple regression analysis. The results showed: 1) Social media use significantly affects entrepreneurial interest, with a t_hitungvalue of 12.897 and a t_table value of 1.980; 2) Entrepreneurial knowledge significantly affects entrepreneurial interest, with a t_hitungvalue of 15.040 and a t_table value of 1.980; 3) Both variables simultaneously influence entrepreneurial interest, with an f_hitungvalue of 85.88 and an f_table value of 3.07. The findings are expected to encourage students to use social media more productively and enhance their entrepreneurial knowledge to foster stronger interest in entrepreneurship.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507004668	T180365	T1803652025	Central Library (REFERENS)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1803652025

Publisher

Indralaya : Prodi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan Universitas Sriwijaya., 2025

Collation

xiv, 61 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.020 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Pendidikan ekonomi

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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