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ANALISIS EFISIENSI SALURAN PEMASARAN TANDAN BUAH SEGAR (TBS) PETANI SWADAYA DI DESA MAKARTI MULYA KECAMATAN MESUJI KABUPATEN OGAN KOMERING ILIR

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Penilaian

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Marketing of oil palm fresh fruit bunches (FFB) was a critical factor in improving the incomes of independent (swadaya) farmers because the prices they received depended heavily on the marketing channels used. Differences between farmer and intermediary marketing channels often affected the income earned by independent farmers. This study aimed to analyze FFB marketing channels, calculate marketing margins and farmer’s share, and determine the efficiency level of FFB marketing channels in Makarti Mulya Village, Mesuji District, Ogan Komering Ilir Regency. The research was conducted in December 2024 using a survey method, with simple random sampling for independent farmers and snowball sampling for marketing institutions. The results showed that farmers used two marketing channels: a one‑level channel (farmer–wholesaler–palm oil mill) and a two‑level channel (farmer–collector–wholesaler–palm oil mill). The final consumers consisted of three palm oil mills: PT Mutiara Bunda Jaya, PT Kelantan Sakti, and PT Surya Ogan Nabati. Marketing margins in the one‑level channel were lower than in the two‑level channel. In the one‑level channel, margins were IDR 114,00/kg, IDR 247,00/kg, and IDR 397,00/kg for the respective mills; in the two‑level channel, margins were IDR 300,00/kg and IDR 400,00/kg. Farmer’s share in the one‑level channel was higher (95.88%, 91.48%, and 86.98%) than in the two‑level channel (88.88% and 85.71%). Overall, the FFB marketing channels used by independent farmers in Makarti Mulya Village were categorized as efficient. The most efficient channel was the one‑level channel supplying PT Kelantan Sakti, with an efficiency value of 10.65%.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507005247	T181831	T1818312025	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1818312025

Publisher

Indralaya : SProdi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sriwijaya., 2025

Collation

xxiii, 443 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

630.07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Agribisnis

Specific Detail Info

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Statement of Responsibility

KA

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