Skripsi

PENGARUH LIVE STREAMING DI TIKTOK SHOP TERHADAP MINAT BELI MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI UNIVERSITAS SRIWIJAYA

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Penilaian

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This study aims to prove that there is an influence of live streaming on TikTok shop on the buying interest of Sriwijaya University Economics Education Study Program students. The type of research used is causal associative with a quantitative approach. The population in this study were all active students of Economic Education, Sriwijaya University Academic Year 2022. The sampling technique used purposive sampling method, with the criteria that respondents were students who had TikTok accounts and knew promotional media such as live streaming, so that the sample size was 75 students. The data collection techniques used are questionnaires, interviews, and documentation. Test the validity of the questionnaire instrument using the Product Moment formula and reliability using Cronbach Alpha. The data analysis method uses several tests, namely normality, linearity, and hypothesis testing. The results of the study with data analysis using simple linear regression show that Fcount = 66.707 while Ftable = 3.97 means 66.707 ≥ 3.97, then H0 is rejected and Hα is accepted, so it can be concluded that there is an influence of live streaming on TikTok shop on the buying interest of Sriwijaya University Economics Education Study Program students in the 2022 Academic Year. Researchers also suggest adding other variables that influence buying interest such as product quality, customer reviews, and product prices. Keywords: Live Streaming, TikTok Shop, Purchase Interest

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507004664	T180551	T1805512025	Central Library (REFERENS)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1805512025

Publisher

Inderalaya : Prodi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan Universitas Sriwijaya., 2025

Collation

xvii, 117 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.020 7

Content Type

Text

Media Type

unmediated

Carrier Type

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Edition

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Subject(s)

Pendidikan ekonomi

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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