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ANALISIS PENGGUNAAN DAN PENERIMAAN MEDIA SOSIAL PEMERINTAH PADA MASYARAKAT PROVINSI BENGKULU MENGGUNAKAN METODE UTAUT 2 (Studi Kasus Instagram Kantor Pelayanan Kekayaan Negara dan Lelang Bengkulu @kpknlbengkulu)

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Instagram has become one of the most popular platforms, with 86.5% of users making it the second most accessed social media platform in the country by 2024. Almost all government agencies in Indonesia have Instagram accounts to interact with the public, because Instagram is considered one of the effective social media to disseminate information in optimizing government work systems, and improving service quality. One of the government agencies that has implemented this is the Bengkulu State Wealth and Auction Service Office with the Instagram username @kpknlbengkulu. On this account Instagram @kpknlbengkulu, interaction with the community is still very limited and even many have no interaction seen from the upload comment column on the account. To find out what factors influence the above problems, research was conducted using the Unified Theory of Acceptance and Use of The Technology 2 (UTAUT 2) model involving 131 questionnaire respondents who are followers of the @kpknlbengkulu Instagram account. The data collected was then processed using SmartPLS. The results of data processing found that Hedonic Motivation has a significant effect on Behavioral Intention, Habit has a significant effect on Behavioral Intention, Behavioral Intention has a significant effect on Use Behaviour, and Effort Expectancy has a significant effect on Behavioral Intention.

Availability
Inventory Code Barcode Call Number Location Status
2507004339T179310T1793102025Central Library (Reference)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1793102025
Publisher
Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Universitas Sriwijaya.,
Collation
xiv, 61 hlm.; ilus.; tab.; 29 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
005.360 7
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Sistem informasi
Specific Detail Info
-
Statement of Responsibility
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No other version available

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