Skripsi

INTERAKSI PARASOSIAL DALAM MEMBANGUN LOYALITAS PENGGEMAR IDOL K-POP ENHYPEN DAN ENGENE PADA APLIKASI WEVERSE

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Penilaian

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This research examies the parasocial interaction betweet the K-Pop idol group Enhypen dan its fans (Engene) throungh the Weverse application, focusing on building fan loyalty. The rapidly growing Korean Wave phenomenon in Indonesian fosters emotional bonds between idols and their fans. This study analyzes how the features within the Weverse application facilitate the formation of emotional relationships between K-Pop idols and fans, even in the absence of direct two-way interaction. Employing a qualitative approach and the netnography method, this research refers to Gayle Stever’s (2013) parasocial interaction theory, examining three main aspects : task attraction, identification attraction and romantic attraction. The results demonstrate that the Weverse application plays a crucial role in facilitating a space for fans to feel closer to Enhypen through various content and interactions. Talent attraction, lifestyle identification and romantic relationship fantasies are instrumental in fostering strong loyalty. Sepsite its one-way nature, this parasocial interaction has a significant psychological impact on fans and promotes active media consumption. This research indicates that such interaction strengthens the bond between the K-Pop idol group Enhypen and Engene in digital media.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507004332	T179588	T1795882025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1795882025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2025

Collation

xvi, 125 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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