Skripsi

STRATEGI KOMUNIKASI PEMASARAN CILUPBAH SHOP MELALUI INSTAGRAM DALAM MENINGKATKAN KEPERCAYAAN CUSTOMER DI PALEMBANG

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Penilaian

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In the current era of globalization, many new entrepreneurs want to develop theirbusinesses. Cihupbak Shop is one of the successful MSMEs engaged in various typesof businesses by utilizing social media, especially Instagram as a promotionalmedium. This research was conducted to find out Cilupbah Shop's marketingcommunication strategy in increasing customer trust through Instagram. Thisresearch uses a descriptive qualitative approach and data collection methodsthrough in-depth interviews that refer to interview guidelines, observation, anddocumentation. The marketing communication theory used is the Marketing MixTheory coined by Kotler and Keller. The results of the analysis show that the fourdimensions of the marketing mix which include product, price, place, and promotionhave been carried out well by Toko Cilupbah as a strategy to increase customer trust. Keywords: Strategy, Marketing Communication, Insiagram

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407003058	T145054	T1450542024	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1450542024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2024

Collation

xvi, 117 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

KA

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