Skripsi

STRATEGI QUALITY TOURISM INGGRIS RAYA DALAM MENINGKATKAN WISATAWAN PERANCIS PADA TAHUN 2024

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Penilaian

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As one of the key contributors to the economy of the United Kingdom,the tourism sector is fully supported and prioritized by the government. France stands as the top european country in terms of visitor numbers and duration of stays in the UK, largely due to the easy accessibility for French citizens via the EuroTunnel/Eurostar on the GREAT rail routes. The UK's rich cultural heritage has enabled it to compete strongly with other nations in promoting itself, though it was significantly affected between 2020 and 2021 due to Brexit and the COVID-19 pandemic. The UK's decision to exit the European Union, coupled with the closure of all borders, prevented tourists from visiting and severely impacted the tourism sector as a whole. This situation compelled the UK to adopt a new tourism strategy. The Quality Tourism theory emphasized the importance of a country delivering high-quality tourism experiences to extend visitors' stays. This research aim to analyze the Quality Tourism strategies employed by the UK to enhance French tourism. The study utilizes a qualitative approach with a descriptive method, relying primarily on literature as the main data source. The findings indicate that in 2024. French tourist visits declined significantly, suggesting that the UK's Quality Tourism strategy has not been successful. This decline is attributed to new policies that complicate travel, such as the introduction of the Electronic Travel Authorization (ETA) and the abolition of tax-free shopping, making the UK one of the most expensive destinations in Europe. This research provides valuable insights into how a country adapts to political changes that impact its tourism sector.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507004192	T177888	T1778882025	Central Library (REFERENCE)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1778882025

Publisher

Indralaya : Jurusan Ilmu Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xiii, 104 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

327.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Hubungan Internasional

Specific Detail Info

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Statement of Responsibility

TUTI

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