Skripsi

PENGARUH E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI TOKOPEDIA DI KOTA PALEMBANG

---

Penilaian

---

This research aims to determine the influence of E-Service Quality on Purchase Decisions on the Tokopedia application in the city of Palembang. The sampling technique in this study used non-probability sampling, specifically purposive sampling. The sample size in this study was 100 respondents, with data collected through questionnaires distributed via Google Forms. The F test shows that the variables efficiency, reliability, fulfillment, privacy, responsiveness, compensation, and contact have a significant simultaneous effect on purchase decisions on the Tokopedia application in the city of Palembang. Furthermore, in the t test, it shows that the variables efficiency, privacy, and responsiveness have a significant partial effect on purchasing decisions on the Tokopedia application in the city of Palembang, while the variables reliability, fulfillment, compensation, and contact do not have a significant partial effect on purchasing decisions on the Tokopedia application in the city of Palembang.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2507004184	T178919	T1789192025	Central Library (REFERENCE)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T1789192025

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xvii, 64 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

658.07

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Manajemen

Specific Detail Info

-

Statement of Responsibility

TUTI

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment