Skripsi

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN BERBELANJA SAYURAN PADA PASAR INPRES DESA SUGIH WARAS

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Penilaian

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This study aims to analyze the effect of Price and Product Quality on Consumer Satisfaction when shopping for vegetables at the Sugih Waras Village Inpres Market. The research method used is a quantitative method. The data used consists of primary data and secondary data. The method used for sampling is a non-probability sampling technique with a purposive sampling method with a sample size of 100 respondents. The analysis technique used is a multiple linear analysis technique using SPSS Statistics 27 for windows. The results of the t-test and F-test in this study indicate that the Price and Product Quality variables have a positive and significant influence both partially and simultaneously on consumer satisfaction when shopping for vegetables at the Sugih Waras Village Inpres Market. Keywords: Price, Product Quality, Consumer Satisfaction

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507004260	T179218	T1792182025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1792182025

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xvi, 175 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen

Specific Detail Info

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Statement of Responsibility

MI

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