Skripsi

STRATEGI MEDIA RELATIONS SEQARA COMMUNICATIONS DALAM MENCIPTAKAN PUBLISITAS PADA GRAND LAUNCHING SHOWROOM SANWACOMPANY INDONESIA

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Penilaian

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This study discusses the Media Relations strategy to create publicity used by one of the PR consultants in Jakarta, PT Segara Mitra Komunika (SEQARA Communications) in the grand launching of the sanwacompany Indonesia showroom in June 2023. This research aims to find out the media relations strategy used by SEQARA Communications according to Frank Jefkins' theory. This research method is qualitative which is conducted through in-depth interviews with the SEQARA Communications team and the journalist, observation, and documentation studies. This study found that the media relations strategy carried out by SEQARA Communications for the grand launching of the sanwacompany Indonesia showroom successfully created publicity, where SEQARA Communications emphasized several media relations strategies, namely By Serving the Media, By Establishing a Reputation for Reliability, By Supplying a Good Copy, By Cooperations In Providing Materials, By Providing Verification Facilities, and By Building Personal Relationships with the Media.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407002844	T144312	T1443122024	Faculty of Economics (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1443122024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2024

Collation

xv, 97 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

KA

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