Skripsi

ANALISIS PENGARUH PROMOSI PERIKLANAN MELALUI INSTAGRAM TERHADAP BRAND AWARENESS MARKETPLACE SHOPEE PADA MAHASISWA UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG

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Penilaian

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This research aims to determine and study the analysis of the effect of Advertising Promotion through Instagram on Brand Awareness Marketplace Shopee on Sriwijaya University Students, Palembang Campus. This research uses quantitative methods. The data used in this study are primary data and secondary data. The sampling technique used non-probability sampling technique. The sample studied in this study were 100 respondents who were active students of Sriwijaya University Palembang Campus. Based on the statistical t test conducted, it can be concluded that the Advertising Theme variable does not have a partially significant effect on Shopee Brand Awareness. Based on the statistical t test conducted, it can be concluded that the Ad Format variable has a partially significant effect on Shopee Brand Awareness. Based on the statistical t test conducted, it can be concluded that the Advertising Message variable has a partially significant effect on Shopee Brand Awareness. Based on the simultaneous F test, it can be concluded that Ad Theme, Ad Format, and Ad Message as a whole have a significant effect on Shopee Brand Awareness in Sriwijaya University Students, Palembang Campus.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407002826	T144108	T1441082024	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1441082024

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2024

Collation

xviii, 165 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

KA

Other version/related

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