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PEMBINAAN PROGRAM NIAT BAGI PARA USAHA MIKRO KECIL DAN MENENGAH (UMKM) SEKTOR KULINER DI KOTA PALEMBANG OLEH SEKRETARIAT DAERAH KOTA PALEMBANG

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This research aims to determine the guidance of the NIAT program for Micro, Small and Medium Enterprises (MSMEs) in the culinary sector in the city of Palembang by the Palembang City Regional Secretariat. This research was motivated by the slow response of business actors in inputting their products in local catalogs before the NIAT program existed. In fact, with a local catalog, MSMEs can market their products digitally. This research was analyzed using the coaching indicator theory by Sastroputro (1988), namely guidance, motivation, education and training, and rewards. The research method used is qualitative research. The results of the research show that the guidance of the NIAT program for MSMEs in the culinary sector in the city of Palembang by the Palembang City Regional Secretariat has been going well as seen using guidance indicators, namely guidance, motivation, education and training, as well as awards. However, there are still shortcomings in developing the NIAT program, namely the lack of labor in developing the NIAT program and also the limited capital owned by MSMEs. So there needs to be efforts to increase and improve development to support digitalization for MSMEs, especially the culinary sector in the city of Palembang.

Availability
Inventory Code Barcode Call Number Location Status
2407003208T145372T1453722024Central Library (References)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1453722024
Publisher
Indralaya : Prodi Ilmu Administrasi Publik, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya.,
Collation
xvii, 161 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
351.07
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Prodi Ilmu Administrasi Publik
Specific Detail Info
-
Statement of Responsibility
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No other version available

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