Skripsi

PENGARUH KONTEN INSTAGRAM MONGABAY TERHADAP SIKAP KEPEDULIAN LINGKUNGAN PENGIKUT AKUN @MONGABAY.ID

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Penilaian

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Instagram became a popular social media, especially for non-governmental organizations in carrying out their missions. One of them was Mongabay, which was famous for its nature conservation news portal. Along with the development of technology, Mongabay utilized Instagram for spreading environmental issues. Through the content presented, it was expected to reach many audiences and could have a positive impact. This study aimed to determine the effect of Mongabay's Instagram content on the environmental awareness of followers of the @mongabay.id account. The theory used in this study was the uses and effect theory by Sven Windahl. The method used in this study was quantitative descriptive. The data in this study were obtained through the distribution of questionnaires with a sample of 100 respondents who were followers of the Instagram account @mongabay.id. The results of this study indicated that Mongabay's Instagram content had an effect on the environmental awareness of followers by 34.5% and correlation between the two of 0.587, which meant a fairly strong correlation with a positive relationship. In simple linear regression analysis, there was an influence of variable X on variable Y with a significance value of t table, namely 7.182 > 1.984, so it meant that Ha was accepted and Ho was rejected.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507002333	T170844	T1708442025	Central Library (REFERENCE)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1708442025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2025

Collation

xix, 102 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302,207

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi

Specific Detail Info

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Statement of Responsibility

TUTI

Other version/related

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