Text

KOMODIFIKASI OBJEK WISATA TAMAN BUNGA BATURAJA DI DESA TANJUNG BARU KABUPATEN OGAN KOMERING ULU

---

Penilaian

---

This research to describe the process and form of commodification of the Baturaja Flower Garden tourist attraction. The background of this study is based on the phenomenon of the development of tourist attractions that are packaged commercially. The research method used is qualitative with a case study research strategy. This study uses Vincent Mosco's commodification theory with data collection techniques through interviews, observations, and documentation. The results of the study indicate that in the process of commodification of the Baturaja Flower Garden tourist attraction there are three stages that are passed, namely the first is preparing the workforce, determining the target market, preparing tourist attractions and infrastructure. Second, managing promotional strategies and cooperation. Third, optimizing, namely providing concept innovation and providing the best service. The forms of commodification that occur in the Baturaja Flower Garden tourist attraction include content commodification, audience commodification, and labor commodification. In content commodification, various resources are utilized to be developed into a commercial tourist attraction. In audience commodification, visitors are also involved in strengthening the selling value of tourism products. In labor commodification, labor plays a role in the production and distribution of tourist attractions.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2507002785	T173137	T1731372025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T1731372025

Publisher

: Prodi Sosiologi, Fakultas Ilmu Sosial Dan Politik Universitas Sriwijaya., 2025

Collation

xvii, 48 hlm.: Ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

301.07

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Sosiologi

Specific Detail Info

-

Statement of Responsibility

EM

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment