Skripsi

REPRESENTASI PEREMPUAN DALAM IKLAN (ANALISIS SEMIOTIKA ROLAND BARTHES PADA IKLAN SHOPEE)

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Penilaian

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This research aims to analyze the representation of women in Shopee advertisements, such as the 8.8 Grand Beauty & Fashion, 10.10 Brands Festival, and 11.11 Big Sale events, in response to the prevalence of marketplace advertisements featuring female actors. This research employs qualitative research methods, utilizing Roland Barthes' semiotic analysis. Roland Barthes' semiotics is an advanced theory based on Saussure, in which Barthes employs three types of signs: denotation, connotation, and myth. Data were collected through documentation consisting of image excerpts from Shopee advertisements in 2023. To validate the data, the writer utilizes data authenticity techniques such as extending observation and data triangulation with relevant scholarly references. The findings reveal that women are portrayed as a gender with a heightened interest in shopping and frequently engage in impromptu purchases. Moreover, these advertisements have the potential to influence the evolving portrayal of women in society.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407002726	T143996	T1439962024	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1439962024

Publisher

Indralaya : Prodi Ilmu Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2024

Collation

xi, 93 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

327.07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Hubungan Internasional

Specific Detail Info

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Statement of Responsibility

KA

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