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STRATEGI DINAS PENANAMAN MODAL DAN PELAYANAN TERPADU SATU PINTU DALAM MEMPROMOSIKAN POTENSI INVESTASI PARIWISATA PULO KERTO DI KOTA PALEMBANG

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The aim of this research is to determine DPMPSTP's strategy in promoting Pulo Kerto tourism investment potential in Palembang City. The background to this research is that there are no investors, either PMA or PMDN, who have invested their capital in the Pulo Kerto area, even though the Pulo Kerto area is one of the potential investment areas that is always promoted and offered by the Palembang City DPMPTSP. However, the promotion strategy carried out is still not optimal, therefore it is necessary to examine the DPMPTSP strategy in promoting Pulo Kerto tourism investment potential in Palembang City by aligning strategic practices to attract investment, people and industry to an area through theory (Kuncoro: 2004), namely : Image Marketing, Attraction Marketing, Infrastructure Marketing, People Marketing. This research method uses qualitative methods. The results of this research show that DPMPTSP's strategy in promoting Pulo Kerto tourism investment potential in Palembang City is not optimal. The advice given by the author is to increase a positive image and attractiveness, improve the quality of infrastructure, and increase promotion through famous people. Keywords: Strategy, Investment Potential, Promotion, Pulo Kerto

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Inventory Code Barcode Call Number Location Status
2407002710T143963T1439632024Central Library (References)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1439632024
Publisher
Indralaya : Prodi Ilmu Administrasi Publik, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya.,
Collation
xxiii, 36 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
351.07
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Prodi Administrasi Publik
Specific Detail Info
-
Statement of Responsibility
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No other version available

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