Skripsi

PENGARUH RATING PRODUK TERHADAP PEMBELIAN ULANG DI E-COMMERCE SHOPEE PADA MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI FKIP UNIVERSITAS SRIWIJAYA

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Penilaian

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This study aims to prove the effect of product ratings on repurchases in the Shopee E-commerce on students of the Economics Education Study Program, Sriwijaya University. This study is a quantitative approach with a casual associative research type. The population of this study was all economics education students in the 2021-2023 intake with a non-probability sampling technique with a purposive sampling type so that a research sample of 141 students was obtained. Data collection techniques used in the study were questionnaires, interviews, and documentation. The main data for the product rating questionnaire and the repurchase questionnaire were obtained from the research questionnaire data that was distributed. The research hypothesis test was carried out using a simple regression formula with the result obtained t count > t_table or 12,469 > 1,656 meaning that there is an influence of product ratings on repurchases in the Shopee E-commerce on students of the Economics Education Study Program, Sriwijaya University with a magnitude of influence of 52,79%

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003928	T177524	T1775242025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1775242025

Publisher

Indralaya : Prodi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan Universitas Sriwijaya., 2025

Collation

xvi, 146 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.020 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Pendidikan ekonomi

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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