Skripsi

REPRESENTASI KEBIJAKAN PEMERINTAH DALAM IKLAN HYUNDAI IONIQ 5

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Penilaian

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The research entitled "Representation of Government Policy in Electric Vehicle Advertisements" discusses how government policy is represented in each text in an electric vehicle advertisement. The object used in this research is one of the Hyundai Ioniq 5 advertisements released by PT Arista Group. The reason for choosing this object is that this advertisement promotes products related to several government policies such as free odd-even for electric vehicles, free progressive tax, as well as special incentives for domestically assembled electric vehicles provided by the government. This research uses discourse analysis resulting from Teun A Van Dijk's thoughts and uses qualitative research methods with documentation data collection techniques and literature studies. The results of this research are that government policies can be represented by looking at the micro structure in the written text of the advertisement due to the macro structure or themes in this advertisement, some of which can highlight several government policies that can make it easier for users to drive the Hyundai Ioniq 5 due to several advantages offered by the electric car. The cognition and social context sections can also show the thoughts of the community and PT Arista Group as the distributor of products from the company PT Hyundai Motor Indonesia regarding the relationship between government policy regarding the use and marketing of the Hyundai Ioniq 5.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407002466	T143073	T1430732023	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1430732023

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2023

Collation

xv, 94 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

KA

Other version/related

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