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STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA SEKTOR SWASTA: SEBUAH SYSTEMATIC LITERATURE REVIEW

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Every company must have an effective marketing communication strategy in their opinion in increasing sales, attracting consumers, and marketing communication strategies are used as a powerful strategy for long-term company sustainability. An effective marketing communication strategy can create a company profit to differentiate the company from others. The purpose of this study is to get answers related to questions that arise from this research in the form of marketing communication strategies used by the private sector in increasing sales and being able to identify which strategies have the greatest impact in increasing sales. Systematic literature review in this study is as a data digger about how much research has been done by researchers in a particular topic. By searching for keywords using the help of Google Schoolar, DOAJ, and Dimensions Ai. The results found in this study are that there are five important variables in determining marketing communication strategies in increasing sales. Almost all article extraction results in one article show Promotion which is the dominant variable or can be said to be an important variable in marketing communication strategies to increase sales. Keywords: Increase Sales, Marketing Communication Strategy, Private Sector, Systematic Literature Review

Availability
Inventory Code Barcode Call Number Location Status
2407002442T143040T1430402023Central Library (References)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1430402023
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya.,
Collation
xviii, 132 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
302.207
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Prodi Ilmu Komunikasi
Specific Detail Info
-
Statement of Responsibility
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No other version available

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