Skripsi

NILAI TAMBAH DAN STRATEGI PEMASARAN KERIPIK PAKCOY PRODUKSI UMKM BINA TANI BERKAH DI DESA SUNGAI REBO KABUPATEN BANYUASIN

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Penilaian

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This study analyzes the added value of pakcoy chips produced by the Bina Tani Berkah MSME in Sungai Rebo Village, Banyuasin Regency. Pakcoy is a horticultural commodity with high economic value and is widely consumed in Indonesia. However, without further processing, pakcoy has limitations in shelf life and market value. Therefore, processing it into pakcoy chips is an effort to increase added value and extend product shelf life. This research employs a case study method with a quantitative approach using the Hayami method to calculate added value. The findings indicate that pakcoy chip production generates an added value of IDR 9,400 per pack, with an added value ratio of 0.04%, which falls into the low category. The main factors affecting added value include raw material costs, labor, and production expenses. Although the added value is low, this business still provides profit for the Bina Tani Berkah MSME and contributes to increasing the income of group members. In the future, marketing strategies and production efficiency need to be improved to ensure business growth and higher added value. Keyword: Pakcoy chips, added value. UMKM.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003856	T174365	T1743652025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1743652025

Publisher

Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sriwijaya., 2025

Collation

xi, 103 hlm. ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

630.07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Agribisnis

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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