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DIPLOMASI KOMERSIAL INDONESIA DENGAN HUNGARIA MELALUI INDONESIAN TRADE PROMOTION CENTER BUDAPEST TAHUN 2019-2022

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The dynamics of international trade are increasingly developing, every country tries to maintain the stability of its economy in many ways, one of which is diplomacy. Commercial diplomacy focuses on attracting buyers' attention by promoting a product so that it can expand the market as widely as possible. This research aims to determine the bilateral cooperation between Indonesia and Hungary in commercial diplomacy through the Indonesian Trade Promotion Center Budapest, which in the last four years has experienced freezing problems. The author uses qualitative methods and applies the concept of commercial diplomacy from Shirin Reuvers and Huub Ruël which consists of three indicators, namely input, throughput and output. Input is the background to commercial diplomatic activities, throughput is the process, while output is the result obtained after carrying out the entire series of commercial activities. The results of this research show that there are two elements in the input section, namely activator and shaper. The throughput section consists of three elements, namely country visits, market research and promotion. The output part consists of two elements, namely market expansion and nation branding.

Availability
Inventory Code Barcode Call Number Location Status
2407002998T144448T1444482024Central Library (References)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1444482024
Publisher
Indralaya : Prodi Ilmu Hubungan Internasional, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya.,
Collation
xiv, 37 hlm.; ilus.; tab.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
327.07
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Prodi Ilmu Hubungan Internasional
Specific Detail Info
-
Statement of Responsibility
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No other version available

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