Skripsi

PENGARUH PENGGUNAAN E-COMMERCE TERHADAP PERILAKU KONSUMTIF MAHASISWA ANGKATAN 2021 DI PROGRAM STUDI PENDIDIKAN EKONOMI UNIVERSITAS SRIWIJAYA

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Penilaian

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This research aims to prove the effect of using e-commerce on the consumptive behavior of 2021 students in the Economic Education Study Program at Sriwijaya University. This research is a quantitative study with a causal associative research type. The population of this study were students of class 2021 in the Economics Education Study Program which included the Indralaya class and the Palembang class, totaling 75 students. Sampling in this study used a total sampling technique in which all members of the population were sampled, totaling 75 students. Data collection techniques in the form of questionnaires, interviews, and observations. Data analysis uses prerequisite tests, namely the normality and linearity tests of simple regression; and hypothesis testing includes product moment correlation, coefficient of determination, and t-test. The results showed that the e-commerce usage data obtained was categorized as high with a percentage of 80% and the consumptive behavior data obtained was categorized as moderate with a percentage of 73%. Data analysis using the t test shows that the tcount is greater than the t table or 6.15 ≥ 1.66, so it can be concluded that Ha is accepted and Ho is rejected, and it can be concluded that there is an effect of the use of E-commerce on the consumptive behavior of students in the 2021 batch of Economic Education, Sriwijaya University. It is recommended for students to increase their awareness and understanding of the influence of e-commerce use by being more selective and rational in making purchases so as not to be trapped in consumptive behavior.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003807	T176817	T1768172025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1768172025

Publisher

Indralaya : Prodi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan Universitas Sriwijaya., 2025

Collation

xvi, 195 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.020 7

Content Type

Text

Media Type

-

Carrier Type

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Edition

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Subject(s)

Pendidikan ekonomi

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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