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STRATEGI KOMUNIKASI PEMASARAN NUMEROUNO FITNESS PALEMBANG DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN

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Penilaian

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Customer loyalty is the key to a company's success. This is a challenge for every company, especially in the fitness sector, to retain customers. This study aims to see how Numerouno fitness's marketing communication strategy maintains customer loyalty. This study used a qualitative research method with data collection techniques through in-depth interviews, observations and documentation studies. This study uses the IMC (Integrated Marketing Communication) Theory according to Terence A. Shimp. The results of the study explain the communication strategy carried out by Numerouno in maintaining customer loyalty, namely Numerouno focuses on customer needs and communication through Personal Trainers and personal selling marketing, promotions and advertising. The impact of strategy is proven by the increase in customers who have characteristics of loytalty. The study will be usefeul for understanding the company strategy to maintain customer loyalty.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507002104	T170195	T1701952025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1701952025

Publisher

: Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2025

Collation

xv, 69 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi

Specific Detail Info

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Statement of Responsibility

EM

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