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KAMPANYE SUSTAINABLE DEVELOPMENT GOALS PT RIAU ANDALAN PULP AND PAPER MELALUI INSTAGRAM @SAHABATRAPP DALAM MEMPERTAHANKAN CITRA PERUSAHAAN

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Penilaian

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The pulp and paper industry faces increasing scrutiny regarding sustainability, particularly in Indonesia, where environmental concerns shape public perceptions of corporate responsibility. This study explores how PT Riau Andalan Pulp and Paper (RAPP) leverages Instagram @sahabatrapp to communicate its commitment to the Sustainable Development Goals (SDGs) and maintain a positive corporate image. Using a qualitative approach and campaign management theory, this research examines the planning, development, implementation, monitoring, and evaluation of RAPP’s sustainability campaign. The findings reveal that visually engaging and strategically crafted content enhances audience interaction and fosters a favorable perception of the company’s environmental initiatives. Transparency and consistent messaging are identified as key factors in building stakeholder trust. Additionally, the use of storytelling and interactive media contributes to increased public engagement, positioning RAPP as a proactive player in corporate sustainability. This study underscores the role of social media as a strategic communication tool for companies seeking to align business practices with sustainability goals while maintaining corporate credibility. Keywords: Sustainability Campaign, Social Media, Corporate Image, SDGs, Qualitative Research, PT RAPP

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507002060	T170134	T1701342025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1701342025

Publisher

: Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2025

Collation

xiii, 91 hlm.; ill.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi

Specific Detail Info

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Statement of Responsibility

EM

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